A remarkable shift happened from regular sales strategies to online strategy long back. The trend is being followed by various brands by staying ahead in online marketing with some incredible strategies. But what some brands still need to understand is that online marketing strategy is not a cakewalk. It requires a plan that will ensure results. You can find a plethora of resources which can help you learn online marketing strategies and even templates can be found.
Let us find out ways to build an effective online marketing strategy.
1. Key Business Components
To work on marketing a business you need to know about the business first. Start by describing the product and the business. You need to find out how your client makes money and the kind of expenses they have to run this business. Also, find out why people have to buy your clients’ product and their customer groups. You have to set a marketing objective to work on and make sure it is specific, Measurable, Achievable, Relevant and Time-phased.
2. Value Proposition
For (target customer) who (statement of the need or opportunity) our (product/service) is (product category) that (statement of benefit). Unlike (closest competitor), our offer (primary differentiation).
3. Customer Persona
It is very important to have a customer persona depending on the product you are offering.
- Research prospects of your competitor brands
- Find out if the customers have any common behaviour, demographics, interests etc.
- Gather all the information and make a single customer persona
4. Digital Marketing Channels and Buyer Journey Mapping
This step is when you have to bring in everything from your brainstorming session. List down all digital marketing channels which you think would work for your brand promotion. Next map those channels against different stages of the buying journey.
A general buying journey consists of five steps Awareness, Interest, Desire, Action and Post-Action. You can map your journey with as many steps as you want.
With beetle, our expert team makes sure you have an incredible online marketing strategy that makes sure you get the business you aim to get.