Ecommerce SEO: How Online Stores Can Drive Organic Traffic in 2021
Ecommerce is probably the easiest way to handle business and to make progress within. SEO has the highest ROI of any eCommerce marketing campaign but most online shops are not taking search engine optimization seriously. Instead, brands go for paid social media ads which demand money and continuous effort. But if you consider SEO then all you need is to put some serious effort at first and if you get ranked as a result, you don’t have to worry about the rest.
TIf this makes you interested, you now need to read the rest to know how to actually do it.
1. Do eCommerce keyword research
Researching the keywords is the first step of boosting organic traffic and is a step which you cannot miss at all. This will ensure that you target keywords that are fairly easy to rank for, have decent search volume and have high conversion rates.
2. Work on eCommerce site architecture
Now you have the keywords taken and all you need is to put up that information online and site architecture is all you need. It is the way you set up your navigation, category pages and product pages. It’s about getting the best, most relevant content in front of users easily.
Always remember
- To make it simple and scalable.
- That no page should take more than three clicks to get to from any other page.
- To use keyword research to create highly important page URLs and subdirectories.
3. Set up an On-Page SEO Strategy for Ecommerce Sites
This makes sure that your keywords are in the right places. It’s the way of ensuring Google knows exactly what your page is about. This also helps your site show up in other Search Engine Results Page (SERP) features.
4. Find out how To Perform Technical SEO Audits For Ecommerce Websites
SEO is not only about keywords but is also about the technical side which improves the user experience. This includes improving the site speed, user experience, mobile-friendliness and working links. This, on the whole, brings in the quality and lets you know the current standing of your site. You can easily create a task list of things that need to be done before you start focusing on off-page SEO. This ensures you get the best results with less time and effort.
If you are planning to improve your eCommerce SEO, then come to Beetle. We can bring organic results within no time. Or if you are planning to get an eCommerce website, let us know!
