These days, search engines have become an integral part of our daily life activities. Everyone is dependent on search engines to get the information for their needs. Bing is one of the search engines like Google, which is launched by Microsoft. It is the second biggest search engine which is striving its long way to compete with Google. If you are using Bing for SEO purposes, the rules to Bing SEO are different from Google. When you compare the search results on Google and Bing, you will see that the two engines rank sites differently. Optimize Bing search engine with social media management. Here let us discuss how to optimize the Bing search engine.
- Claim and list your business on Bing places
Google has its business directory Google My Business. Like Google, Bing has its business directory Bing Places. The goal of both the directory is similar, which delivers more useful local search results to its users. If you want to improve your local SEO ranking performance, claim your business on Bing Places and create a listing. Know that the Bing rewards website will put their location details on a prominent display. Bing’s algorithm considers information from social media platforms like Facebook. If you want to optimize your Bing SEO presence, ensure you are ranking in Facebook’s local search engine, too. Ensure to stay ahead of the competition by following the best social media marketing strategy. But, to formulate the best strategy, it is best to approach a reliable agency.
- Use Bing Webmaster Tools URL indexing to Improve SEO
After you have claimed your business, use Bing’s Webmaster Tools to rank your website. You need to sign in to your Bing business account, verify ownership of your website by using a back-end XML sitemap.
Like another search engine, Bing’s algorithm will handle and understand your content. To make your website’s pages more discoverable, employ categories and tags. If you work on this, you can expect better search results for your brand.
- Pay attention to on-page SEO
Clever and contextual keyword utilization should be relevant, and creating the backlink helps with Bing SEO. In order to rank Bing, focus your efforts on on-page SEO, where certain techniques work better. Bing prioritizes content with exact keyword matching in web content, page titles and meta descriptions. If you want to bring your website to the top in Bing SERPs, follow the good practices such as using your keywords in URL slugs, first paragraph and subheadings.
- Consistently create great content
You have heard the saying ‘Content is King’. Ensure to publish trustworthy, well-researched, and readable content. Also, make sure that the images illustrate your content.
- Incorporate Pictures
Bing values high-quality pictures to bring attention from the users. An image can be of your business premises or your work. But, remember the high-quality images will create a lasting impression and encourage users to click through your site.
- Speed up your site
Consider the above tips to optimize your Bing SEO and improve your online presence. If you want to build up the right strategy for Bing SEO, it is best to look for a reliable social media management agency. The experts ultimately focus on the user and good technical SEO and improve your rankings.