It is very easy to get a website but to bring it on top is the most difficult job. And even with Search Engine Optimization, you will only have a little power. There are other factors too that will affect the ranking. So what you can understand is that your power on your website is limited. But that is no excuse to compromise with the ranking, and there are still ways to make the best within the limits.
On-page Search Engine Optimization and Meta descriptions are factors you can keep in control of your pages ranking. There is one more important but mostly missed factor called title tags with which you can control your page ranking.
What is a Title Tag?
A title tag appears in blue colour on the search engine results page and is the main part of site listing and is hyperlinked back to your website. It is a place in HTML where you can say what will show up on SERP.
<title> Title of Your Page </title>
So here are some ways to make title tags work for you
1. Assign unique titles for every page
The target of a title tag is to define what exactly the page is about so that it gets detected easily in SERPs and focuses on Online Branding. Therefore it should be customised for each and every page in a unique way. It also makes it useful for the user to identify the content on SERPs.
2. Take care of the length of the title
50 – 60 is the character length decided by search engines including Google as the standard length of the title. Therefore keep it maximum to 50. To make it even more worthwhile, keep the keywords and descriptive words in the beginning so as not to get cut off.
3. Make use of the target keyword
For people to recognise the information your web page already has made it also clear through the title tags. Use the target keyword and let users know it is indeed the right page.
4. Be descriptive about what is in the webpage
Your title tag better describes your page clearly or else, even though they click your link and go inside if they feel like the information doesn’t match, then they’ll immediately go back.
Google is smart and its job is to bring in the relevant information on every search. And the google analyses the title tags for this which is why title tags must be accurate. So the next time you make strategies for Brand building groom title tags for the win.