All of you might have definitely seen a display ad but may not know what it is exactly. In PPC Marketing, a display ad is a creative design with a message included to be shown on a third party website, blog or their social media platforms. The aim is to create awareness about the site and attract people to come to visit the brand.
Different formats mean different results and different KPI’s, from impressions to clicks, so choose for yourself. The design matters and therefore if you are spending on them, make it worth it. So here are a few tips to design an interactive display ad that actually convert.
1. Too much Copy
It is an interactive ad so at least make it easy for people to understand. If there are too many elements people would get misguided. The URL, the call to action buttons and just a one liner would do the job for you.
2. Link Between Objective and Design
The job is to make the ad clear so that people would know what the brand is about and how it can be useful to you. Sometimes, for the sake of creating intrigue, the design would become far bizarre from the objective. Your design should help to convey the objective easily to the audience. Sometimes the design plays a greater part than you think.
3. Use Vague Messaging
Vague messaging is proven to be effective by many brands like Apple, BMW and many. It simply means, through the purpose straight at them with the short and sweet copy. If there is any say, mention, if there’s any information about the product, mention it. Let the messaging serve the purpose vaguely.
4. Clear Call to Action
The sole purpose of the display ad is to make people respond to the call to action button. The design and copy should lead to the call to action immediately. In that case, instead of click now you can give a creative call to action texts. This not only attracts the viewers but will also relate more to the brand establishing it.
With us, Beetle Branding Studio, you do not have to worry about remembering these tips. We have byhearted it a thousand times. So all you need to do is contact us for flawless PPC Marketing strategies for your brand and its future. We got it all!