Social Dilemma-The Addiction Towards Apps
The first thing most of us do in the morning is to switch off your alarm, nowadays alarms are set in your phone. So on your earlier morning most of us would use our mobile phone in the morning for the messages and also some social media surfs to know about how the day is going to be. Even for many they don’t have a habit of posting anything on social media but they will periodically open all the apps and look into the messages they are receiving. It becomes horrible for the younger generation and they are going mad if they don’t have their mobile for a couple of hours.
- The Addiction Factor
Usually these platforms were initially made in order to gain information about people and want to give the information for the people who are searching for something in the market. Popular brands make use of these platforms to get their target audience know about their product and want them to convert as potential buyers. As this becomes a repeated process with some attractive images and videos, people often look into their feed even if they have no business to deal with or idea of purchasing the product. This in one case it becomes a habit and you addictively check your phones, or keep posting on social media. Sometimes this might be advantageous too as you may figure out some good products at a reduced cost or free trial products. Many companies make use of social media marketing strategy to grow their audience base. Simply posting doesn’t matter, it is necessary to know when to post what.
- Targeting Your Psychology
Another major thing is that they deal with your psychology. These social media apps have a general framework which seems to waste your time by appealing to your interests. People assume when they use these technologies under their account or within the comfort of their own home that everything is private. But it is not the case that nothing is private here. All the Social media companies can view things that you are accessing and they even store your bank credentials if you use them one time on the app. Many threats are even happening with these kinds of social media apps. For social media management there are several automated tools to publish the contents across the platform. These kinds of tools even suggest you what is the better time to deal with your posts.
- Monetizing Our Attention
Even if you know the favorite program on YouTube channel, videos you watch everyday can get monetization for your views. All the social media encourage their people with some reward if they get more visitors for their particular video. Many people are not even aware of these factors.