Preparing E-Commerce for the Post-COVID Bounce Back
COVID 19 flipped everything like never before. We never thought our lives could change this way. Every person, every industry is facing it. Plus we never know when this would be over so the only option left is to adapt to the new norm. One such industry that desperately needs a bounce-back is the Ecommerce Web Development industry. Because this is the time Online Marketing Companies are going to make it bigger in the shopping industry as the customers are only left with the safest option of shopping, online shopping. So this article is all about making it big in eCommerce as you recover from the pandemic.
Observe the change in site behaviour
The searches for online shopping back in January and the ones now are two opposite poles. People then shopped unconsciously and now they are very cautious about their requirements. Now they are all about hygienic products which control the spread of the pandemic. Always remember to address the context according to changing customer behaviour.
Suggest excellent alternatives for out of stock items
The most challenging part of this rebound procedure is going to be the management of the supply chain. Even at the areas where people are ordering the bulk of those items will run out of supplies. This is the best time a retailer can give a great replacement over a branded item.
Add an ‘in stock only’ filter
This filter is going to help your customers find what they exactly want easily. They do not have to go through the whole product list only to find out the product is out of stock. This is going to bring a high number of loyal customers to you making satisfactory orders from your website.
Add an ‘email me when back in stock’ CTA
You could be a retailer struggling to bring popular demands back in stock. A lot of retailers are like that. But if you have an ‘email me when back in stock’ feature activated in your website, then you are going to guide a great number of potential customers into your website before any other retailer does.
Increase prices when necessary
You do know the rule, higher the demand, higher can be the price too! You and your workers are struggling to make the business possible during this pandemic and if the normal rate doesn’t bring you enough profit, then you can have a reasonable increase in price.
Beetle here has the best Ecommerce Web Development solutions that will make it survive successfully during this tough time. Come to us!