Most people would have created a Shopify store with the hope of boosting their business sales. Are you one among them? Do you have a website and have it running for a few months, but facing difficulty in earning? If so, something is going wrong.
Confused about why you are not reaching as many as people you thought? Well, it is because of not practising search engine optimization. But how do you go about using SEO while designing Shopify website?
Here is a simple guide about how to optimize the Shopify site to rank higher.
Steps to optimize your Shopify store
Shopify itself comes with various SEO friendly features, but there is something more you have to do to rank high. Here are a few steps to master SEO for your Shopify store and rank first.
- Optimize your Shopify site structure
The way the content is organised on your page is critical to SEO success. If your shoppers are easy to find things they are looking for, they will spend some time on your site and view more pages. This can help you more in your search engine rankings.
Have a simpler site structure that makes it easier for the search engines to find your site and rank all your products. Create your site for your customers first. To create an ecommerce website you can even approach an ecommerce web Development Company. They will fix your website and will help you to rank high.
- Improve the user experience
User experience on your site is very important. When you are optimizing your Shopify store, you have to focus on getting a better user experience as this is critical to keep leads engaged. The most responsive websites will always get more customers and also helps you rank higher on Google’s first page.
You can also have responsive themes as they will look great on any device. Remember you have a mobile responsive website since many shoppers are buying products using their mobiles phones.
- Research the right target keywords
It is very important to find the right keywords as this can get traffic to your store. Consider yourself as the customer and search for the terms you would use to find the products.
- Optimize your Shopify products pages
At this stage, you should have a list of the right keywords and a good logical site structure. With all this in hand, you can optimize your store’s pages. Start with the home page and when with the main product collections and the top-selling product pages. Focus more on the pages that are most profitable and have the best conversions.
Optimize your Shopify store today!
Now you would have got some idea about how to optimize your Shopify website. With all these, you can improve your site to rank better in search results. If you need any help further, you can even approach a digital marketing agency. They can help you to drive results for your business.