To have a successful brand, you need to improve your eCommerce site as high up the search engine as possible. Sometimes, you don’t know how well your site is performing and even when you think you have done everything well, it still isn’t as high up in search results as you had hoped. It is one of the content marketing strategy. In this case, you can check out domain authority to see how your website is performing. Domain Authority is a search engine ranking score that gives a measure of the performance of a site is performing when it comes to search engine results. It gives sites a score between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building a brand and creating a website that clients and customers want to engage with. It will also help you see the areas that need a little improvement.
How Domain Authority is Calculated
There are many factors to calculate the DA score. These include root domains or inbound links. The latter is especially important in calculating the score, as a website with a high amount of inbound links relevant domains will score higher. For example, if you run a firm. It won’t be enough just to talk about your products, you will need to have inbound links to blog posts, product pages, and more to help you higher. Branded content Instagram also helps in improving content marketing strategy.
How to Get the Best DA Score Possible
You should aim to get a higher score than their domains to improve the performance of the sites.
There are three main ways to improve DA score:
- Auditing your link profile
A link profile is a list of all the links to your website. To make your score higher, Google prefers if the links are from high authority sites. They should be from more trusted sites. Using an SEO tool will help you improve out which links are healthy and which ones should be changed.
- Create engaging content
Engagement metrics and content, such as bounce rate or organic traffic, can make a big difference to your score. Therefore, to improve your rating, you need to create quality engaging content to attract people to your site and keep them there.
- Earn high-quality backlinks
Doing this is an essential part to increase your DA score. You can use something called ‘the skyscraper method’ to do this efficiently. It is a content marketing method that involves assessing the content of your competitors and ensuring that your content is better. Internet marketing services companies also helps to boost DA score
With research, trial and error, and effort, will improve the performance of the site. And when it does, it will have a crucial edge over your competition.