Citation property is simply the method of communicating through structured data that a document makes reference to another work. It is claimed that Citation structured data property makes the link powerful. Well, let us see how this becomes.
Building the links ages as much as the invention of organic SEO services while Structured citation building is as old as local SEO Services. Both the methods have come a long way to finally digging ways to cultivate google rankings. Meanwhile, a close read of the local search marketing community these days shows that an increasing emphasis on the value of unstructured citations. Moreover, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey and here is why;
Google has controlled local consumer experiences, by keeping as many actions as possible within their own interface rather than sending searchers to business websites. The links influence the ranking and therefore all local businesses had to think out of the box, that is to come out of traditional citation in order to please Google along with mentioning a wide variety of useful websites. The name given for structured citations is “table stakes” by all Local Businesses. In this scenario it’s the unstructured data which is going to make it competitive for tough markets.
While all this is happening Google is making a lot of money with local search results. Local Service Ads (LSA) program is such an example of this activity where it acts as lead gen between Google and service area businesses like plumbing and housekeeping companies. But having a good linked unstructured citation on a highly relevant publication is sure to drive business without having to pay Google.
Structured data helps search engines find and understand your content and website and therefore is linked with SEO. It also claims to be an influential way to prepare for the future of search, as Google and other engines continue to personalize the user experience and answer questions directly on their search engine result pages.
Google and other search engines change their algorithms continuously, often improve how they aggregate and present data. Every search experience is strategized with the consumer in mind. As a business, your brand needs to take the help of structured data to keep up to this expectation. It can provide you with all you need, increased visibility and better user experience. Let your band live an easier brand life.