It’s a good idea to look at the Shopify SEO Guide if you’re a Shopify store owner who’s new to the process of using Shopify SEO (Shopify Search Engine Optimization).
Shopify is a hosting solution for e-commerce companies. People can subscribe to the network and create their e-commerce websites. Additionally, Shopify offers a “Shopify-POS” feature that lets customers sell their products and services in person. Keeping track of every sale and improving productivity on both fronts is made possible through this integration.
In a nutshell, Shopify is one of the most competitive industry marketplaces on the internet today. By designing an ecommerce website like Shopify, you’re taking part in a very uncompromising race for top search rankings.
According to reports in 2021, Shopify produced $989 million in profits and $40 billion in trading. There are approximately 1.2 million Shopify customers monthly. One of the world’s largest corporations, including Kim Kardashian’s massive multinational KKW Beauty and Kylie Jenner’s Kylie Cosmetics, which is reportedly valued at over $1 billion, use Shopify.
The importance of SEO to online retailers is increasing due to Google’s expansion. Shopify’s marketplace is a commercial environment where improving the search engine with many strategies will increase sales and customer satisfaction. There is no question that Shopify SEO is crucial to the success of your business.
Therefore, the goal of this article is to explain how to do Shopify SEO step-by-step.
What is Shopify SEO?
Shopify SEO refers to the SEO advantages offered on Shopify that are not provided on any of the social networking sites. You must increase your search engine keyword ranks in the plan to enlarge your client base and attract more customers to your store. The best method to do this is to optimize Shopify’s SEO.
Many useful Shopify SEO tools are included with your store, including setting up a blog and forwarding customers to the business. Here’s a list of the most successful ways to boost your search ranking.
Why is SEO important in the eCommerce world?
Generally, SEO is about ensuring that your brand sites appear in organic search results. The effectiveness of organic search is an important factor within the performance of most enterprises’ sites, as well as a fundamental part of the customer funnel that leads to conversions.
Website Search engine optimization can be used to increase both non-paying and paid visitors. Additionally, the increased number of conversions produced by your SEO approach can quickly compensate for the costs you invested in establishing your optimization structure in the beginning. In both desktop and mobile devices, SEO offers 70 percent more traffic opportunities than PPC, studies show.
High Level Thoughts on Ecommerce SEO
E-commerce SEO differs significantly from traditional SEO because there must be less focus on content. The growth of blogs, review sites, news sites, and other websites has traditionally been fueled by their content. Your site will rank for more keywords and receive more visitors if you provide more content.
Ecommerce businesses don’t benefit from this strategy as much as other companies. When someone searches for products you sell, your website should come up in the search results. That’s what ecommerce SEO is all about.
A simple guide to ranking your Shopify store on Google
Research The Right Keyword
Shopify SEO begins with identifying high-value search terms that your potential buyers might use. You can achieve this by analyzing keywords, which can be done in a variety of ways. Keep in mind that eCommerce keyword research is different from most other types of internet keyword research. Keyword searches for information are aimed at finding information. Like this, keywords are essential for content-rich pages and forums. Keywords that indicate a desire to buy pose a problem for ecommerce websites.
Keyword Research Tool (SEMRush)
Search engine optimization tools (SEMRush) are another effective technique for finding the right target keyword. SEMrush is a powerful keyword generator that can help you expand the keyword pool for your website. Using SEMrush Keyword Research, you can identify keywords that have helped position the websites of your competitors and industry leaders in Google’s upper echelon.
It would be possible to find out more about their worth both organically and through paid research. Each keyword that is available in the databases will be provided with relevant statistics like the cost per click, the number of results, the trends, and the ad copy. Additionally, you would also learn which of the major network players is using that phrase and which of their conversion monitoring pages are the most popular. Lastly, you will be able to view this data for both the desktop and mobile indexes.
Choose keywords that sell
When we employ the above strategies to research the suitable target keyword, we cannot just pick these keywords subconsciously. In deciding which to use in our store, we need to consider the number of searches, the complexity, and even the buyer’s motivation.
- Volume: If you have a high search volume, your site will likely get more visitors. The SEMRush software will provide you with a large amount of data, but there will also be free tools available, such as the Google Keyword Planner. The number of searches for a keyword usually means there is a lot of competition.
- Competition: Less competition increases the likelihood of a keyword ranking. Once again, SEMRush will provide keyword difficulty (“KD”) and competition, but you can use a free tool like MozBar to correctly predict competition.
- Relevancy: Relevance measures how closely your product or category page matches the search phrase. Almost everyone overlooks this ranking factor. Your product should be optimized for keywords that are relevant to your business.
- Intent: The keywords you choose should have a commercial purpose. You can usually determine the intent of a keyword by looking at it.
Use mobile responsive website themes on Shopify
With an increasing number of consumers buying and using their cell phones, it is crucial that your store functions flawlessly on mobile. Choose a theme that is mobile-friendly and fast-loading. It is essential that all pages are as readable on mobile as they are on desktop.
Speed plays a role in ranking. When it comes to keeping your site fast, it’s all about improving accessibility. Having an easy-to-navigate website and everything running smoothly will result in fewer frustrated visitors, and they will want to stay on your site longer. Consider a fast, mobile-friendly theme (as noted above), smaller, optimized photos, deleting apps you aren’t using, and reducing the use of sliders to speed up your Shopify store.
Organize Your Content
Speed is critical to SEO performance, as is the way you organize your material. The simpler layout simplifies the search engines’ process of scanning and rating your things. Always keep in mind that your website should be designed for your customers first and foremost. From your homepage, you should have quick and easy access to your products, making it easy for customers to find what they need. Additionally, you should organize your content so that search engines can easily navigate your site.
Build Credibility and Navigational System
As well as product and category pages, your website should have an About page and a Contact page. By including these pages, you will give the impression that your site is legit and trustworthy to shoppers and search engines. Personalization is also made easier by configuring your site navigation to suit your visitors’ interests. In ASOS, for instance, your visitors would be directed straight to the right page when they logged in the next time they clicked on men’s items.
Include a Search Box
Last, but certainly not least, a search function should be available on your website. Visitors will be able to easily find the information they need this way. eCommerce optimization is imperative if you want to make more money from the visitors you already have.
Enhance Your Store’s URL
Search engine optimization (SEO) can benefit store owners using URLs. You can increase the SEO-friendliness of your URLs by using the methods listed below.
- Use strong keywords in your URLs
URLs will be your responsibility unless you give them names. Some of those names are quite long, or they may not relate to the product or website. You should aim to make the URLs useful to both shoppers and search engine browsers. It does, however, necessitate a more streamlined architecture across the board, so that each page in your sitemap can be easily identified.
- Update the URLs of the Automatic Blog Pages
You understand that the site you’re using generates an automated URL when you write a blog post, don’t you? Often, the article title is perplexing, perplexing, and too long. It is always better to change the URL you obtain instead of sticking with it so that it expresses the blog’s content clearly and briefly. As well as accurately indexing your blog post for SEO purposes, it also makes your blog article seem better when visitors link to it.
- Redirect all URLs from expired products.
By using 301 redirects, you can make sure that even if readers use the old URL, they will be directed to the new site. The URL Redirect area of the dashboard can be accessed by going to the URL Redirects area.
- Duplicate, or nearly duplicate, item URLs can be reused.
The URL for an expired product can also be used to create a similar product page. Even though not all expired things are re-usable, some are.
On-page optimization tactics are designed to help individual web pages rank higher and generate more traffic by optimizing the content and HTML code of a website. Retailers should focus on the following areas to achieve that goal:
Title tags are important since they appear in search engine results pages and are seen by customers. User-friendly pages include these, which let users know what to expect.
If you create a strong semantic title that accurately describes the page, you’ll be most effective. Avoid having your title tag trimmed in the SERPs by keeping it between 60 and 70 characters. Keeping your client in mind is also important. It’s tempting to just stuff keywords into your tag but keep the user experience in mind. The first time someone engages with your organization, you want it to contain the most up-to-date information that is clickable.
Like the title tag, meta description information appears in the SERPs. The blue-linked title is followed by a description that gives users more information about the page.
In the same way that title tags may be edited, meta descriptions also can. It is crucial that meta descriptions persuade search engine visitors to visit a website. This means that meta descriptions must be written similarly to advertisements, with attractive (but truthful) information and a call-to-action.
Shopify’s platform makes it easy for retailers to add H1 headers to their sites. The main H1 heading should clearly state what the page or article is about. It not only helps search engines determine your page’s content, but also gives your viewers a better idea of what’s to come.
The primary H1 heading should clearly describe the article’s goal. Not only will this assist search engines in determining the page’s content, but it will also give your viewers a sense of what’s to come.
You can easily edit a product, collection, blog, or other page by clicking the “Title” column, typing in the appropriate title, and clicking “Save.”
Your headers will provide more specific heading names, such as H2, H3, H4, etc. You can find them by going to the Shopify admin, clicking “Online Store,” then clicking “Themes.”
Right now, search engines can’t read photos or understand their information without a little assistance. To help Google crawlers comprehend images and rank websites appropriately, businesses need to optimize their image alt tags. Moreover, businesses can access a growing amount of traffic from visual search by optimizing their store photos for specific keywords.
Choose “Products” from the Shopify admin panel to set the alt text for products. Once you’ve reached the correct picture, press the “Alt” key. Click “Done” when you are finished adding a description to the photograph.
Robots.txt is a text file that tells search engines which pages should be indexed, and which should not. Shopify’s technology recognizes this information and generates robots.txt files for URLs that should not appear in the SERPs.
The use of internal links is an important component of a well-structured website, not only because they carry link juice from one page to the next (improving search engine optimization efforts), but because they also allow consumers to navigate through the site and to deeper levels. To create an anchor text, a user simply highlights the word or words they would like to use and clicks the “Insert Link” button in Shopify’s Rich Text Editor.
The presence of external links on a website is also very important. It is practically the same thing to make external links in Shopify as to make internal links. On the other hand, external links require users to type the full URL of the website to which they wish to link. While linking to external destinations, it is important to consider the site’s reliability as well as the page’s relevance to the anchor text and the content it contains.
Off-page optimization techniques such as link building can assist you in raising the profile of your website. Link building is the process of obtaining links from other websites that point back to yours. Two factors account for the importance of link development for SEO. The Google bots look for your content by using the following links. It may never be found by Google if there are no links to it. Links are one of the most important SEO ranking elements, which Google uses to determine your site’s authority and relevance to specific queries. The more high-quality links you can acquire, the higher your article is likely to rank.
Before you can start building links to your site, you need exceptional content. Secondly, you need to create compelling headlines to appear in search engine results and attract users. Additionally, you should consider using a term that will enable people to find your content easily in search results. Copywriting rules should be followed for excellent results.
Shopify blog and Content marketing
Your online store includes a built-in blogging system. Blogging is an excellent way for your company to increase its reach and generate more visitors and sales. Building a network around your brand and products can be accomplished by starting a blog. If you want to start a blog on Shopify, you need to read our article on the Best Shopify Blog Apps.
Ranking higher through content marketing is also possible. Visitors come to your site because of the content, content is the king. Content marketing is a true top-of-funnel method for reaching your visitors as soon as they visit your site and getting them to return in the “awareness” phase. As an owner of an eCommerce store, you should think about developing original content.
Benefits of Using Shopify
There are several important advantages to using Shopify, including:
- Easy to Set Up and Use:
Shopify is a great option for merchants who don’t have much technical expertise. The program provides merchants with everything they need to start a store and sell their products.
- A design that appeals to the eye:
Themes designed by Shopify make it easy for consumers to create beautiful online stores. The main themes can be improved by hiring designers to improve the UX and UI options.
With mobile-responsive designs becoming an essential in today’s eCommerce environment, Shopify offers a growing library of mobile-friendly themes.
- Integrations with third-party apps:
Shopify allows users to easily integrate different apps to expand the functionality and features of their online stores.
Among other reasons, some of the world’s most recognizable brands use Shopify’s services.
Increasing sales is your goal as a marketer. If you wish to achieve this, you will either work tirelessly to ensure good results for your desired keyword phrases or seek the help of an Ecommerce website development company. If you follow these SEO recommendations, you will be able to improve your search engine rankings.