Do you know what Facebook pixel is? Probably, you know. It is an analytics tool to track your Facebook ad campaigns that measure the effectiveness of your advertising by understanding the actions taken by people on your website. Facebook pixels help you to ensure that your ads are displayed to the potential audience. It helps you to target certain demographics and retarget visitors or customers to your website and optimize conversions. If you want to boost your Facebook ads campaign, it is best to approach a reliable social media management agency. The professionals from the company help you to perform your Facebook Ads marketing campaign well. If you are not sure how Facebook pixels help Facebook ads. Don’t worry, read this guide.
Have you thought about why you see Facebook ads after you have viewed that product? That’s retargeting! Any business can target people on Facebook who already visit your website. Install the Facebook pixel base code on your site, and it helps you retarget people instantly with Facebook ads.
- Track conversions
Once you install the pixel base code on your site, you need to add event tracking. It helps you to track conversions on your website as a result of your marketing campaign. You can track the standard events such as purchases, add to cart, leads, page views and complete registration. Using event tracking will directly tie conversation on your website back to an ad campaign. If you are interested in tracking, make use of the social media marketing strategy with the help of the digital marketing agency that can set up custom conversions.
- Custom Audience
If you install the Facebook pixel with event tracking, it provides opportunities to connect new types of custom audiences. Moreover, customize your targeted audience by category. Make sure to know people who spend more time on your site, who visit certain pages on your site and who have purchased items in the past. If you want to get started, take a look at the Audiences tab in Business Manager and know what kinds of new audiences you can categorize.
- Optimize conversions
Finally, advertisers often miss something when setting up their Facebook ad campaigns. Instead of simply wasting time running a traffic ad and hoping to convert people when they visit your website, it is best to create a conversation ad. Facebook Pixel helps you optimize your conversions and help you to reach potential customers with your Facebook ad campaigns. It optimizes people and helps you to take specific actions on your site.
Get started with the Facebook Pixel by hiring the best social media management agency. The pro from the agency will help you to boost your Facebook ads campaign and improve sales. Facebook pixels are easy to install and you can easily optimize your Facebook ad campaigns and increase ROI for these ads.