As a business owner, you probably want to get your company noticed in your local market. Using Facebook to advertise your company is a great idea. Facebook business pages are only as good as the number of people who see them, like a tree that falls in empty woods. So, what are the best ways to get more visitors to your Facebook page?
We know that getting your Facebook page noticed, likes, and organic reach can be challenging. The following are some Facebook marketing strategies to help you promote your Facebook page so you can reach more customers.
- Build an audience of friends and family on Facebook
When your Facebook business page is live, the next step is to encourage your friends and family to “like” it. Inviting friends and family to like your page is beneficial because it provides you with a digital footprint on Facebook and a valuable test audience.
It will not help your business much if your Facebook page has a brief engagement or life. A high-quality audience should be developed as a priority. As that high-quality audience naturally engages with your page, it will promote your page.
- Post while your fans are online.
People use Facebook during different hours of the day. Some use Facebook throughout the day, others just in the morning or evening. If you randomly post on Facebook every day, chances are some of your audiences will miss them. Your content may have been buried by the time they check their feed.
Publishing when your public is most active is a better social media marketing strategy. Check your Facebook Insights to learn more. To achieve this, go to the Insights tab, then to posts in the left menu. By default, the dashboard displays data related to your fans online. By changing the dates, you can see when your fans are most active during different blocks of time.
- Use high quality and relevant images
A picture conveys far more information than a text message. Images with the visual appeal can stop the speed-thumb scroller motion. The images have been shown to enhance audience engagement, especially when they tell a story or are emotionally relevant.
Use relevant, colour and premium images. If you want to add flair to your pictures but don’t have Photoshop skills, try free tools such as Canva and Adobe Spark or can take help from a social media management company.
- Include Call-to-Action (CTA) button
The unspoken rule of marketing is that if you want your audience to do something, you need to tell them to do it. In every post, include a call to action, whether it’s prompting a comment, share, opt-in, like, RSVP, or any other action. Always let your audience know what you want them to do to promote engagement.
- Boost your best posts
If you have a blog post that has received a great deal of attention, post it on your Facebook page and expand it. Although you won’t get thousands of actions, boosting your best post can help get your best content to your target audience and spark some engagement. By increasing the number of participants, they can reach a broader audience. Sharing high-value content with multiple takeaways, such as a solution to a problem or a question, can be effective.
Using this list of ideas, you can fill your calendar with a variety of content types likely to engage your Facebook followers. You should keep your Facebook posts brief to get the most out of them. The ideal character count is 50 or less. Remember that if you want an engagement, you should post and reply to your fans daily.