The in-person shopping experience is completely different from that of the online shopping experience. In this pandemic, in-person shopping comes with more barriers. But with the internet, you can do shopping anytime and anywhere. If you don’t see what you want, you can just close the tab and move on.
Nowadays shoppers are more selective with their purchases. They become more mindful of where they have to spend their money. If your website is not making a good impression immediately for your customers, you are at risk of losing them. In such cases, you can use trust signals which make a positive first impression.
Trust signals to use on your online store to build customer confidence
Your customers should first trust you. Will your customers trust you blindly? Instead of asking to do so, you can include trust signals on your ecommerce website. This will prove to your customers that your business is legitimate and secure. Here are a few ecommerce trust signals that you can use for your online store.
Include customer reviews across your website
For ecommerce, customer reviews can be an effective trust signal. Even if you have great photos and descriptions of your products, your customer will first look for the reviews of the product. Displaying customer reviews to your new visitors is a great way of telling them what our customers think about our products.
Implementing customer testimonials that are visible on your website’s front page will show your customer that you are confident in what you are selling. For all these services it is good to approach the best ecommerce web development agency.
Design site experience for the customers
The user experience of your website can make or break a customer’s decision to purchase. It is very important to design responsive websites having customer experience in mind. If your website is designed awesome it can wow your customers and bring them back to your site.
Some of the design mistakes that can hinder the user experience are listed below.
- Slow loading pages: shoppers don’t have time and will expect your site to load quickly. It is important to optimize the performance of your pages so that your customers can easily access them and will never have a second thought.
- Poor responsiveness: if your site is not easy to navigate, your customers will be frustrated and will not make a purchase. Also, a mobile responsive website is worth consideration.
Social media accounts
Social media use is rapidly growing and business owners should create their own branded social media accounts. The nature of these accounts will allow the customers to gain an insight into the heart of a company.
Display contact information
A website with no contact information can make its customer’s shopping experience just as frustrating. Therefore making your website contact information readily available will solve this problem. This will show your customers that there are real people behind the scenes with whom they can get in touch easily.
Therefore these are some of the ecommerce trust signals that build customer confidence. To get these trust signal ideas and build a good ecommerce website, you can better approach the best digital marketing company.