Have you ever wondered about ways to measure the success of your Google ads campaign? One of the facets which you can measure to evaluate your internet marketing strategies is ROAS(Return on ads spent). It is a metric which is used to measure the profit made by the ads compared to the cost incurred. Improvement…
More things are getting digitized with the passing of each day. New technologies are arriving and the old ones are reborn. In this era, digital advertising has taken to another level and is called Programmatic Advertising. Programmatic Advertising is an automated method of digital advertising. The purchase of ad spaces and the placement of the…
Microsoft Ads are the ads shown in the search results of Bing. It is a smart move to invest in Microsoft Advertising as it captures a large base of users which google can’t. Also, the CPC(Cost per Click) is comparatively lesser than Google. Although Microsoft Ads have this many advantages, it’s of no use unless…
Is organic search alone not bringing enough visitors to your site? Do you want to learn about the advantages of sponsored search advertising? Then, you’ve come to the right place if you’re going to learn how paid search advertising can benefit you. Many well-known platforms are using paid advertising to monetize the data they collect….
The cost per action (CPA) – occasionally abbreviated as cost per acquisition, is a marketing benchmark that evaluates the overall amount of gaining a paid client in terms of promotions. In everything we do, we approach marketing with a data-driven perspective. When optimizing campaigns, we use data and analytics to make educated and informed decisions. It’s a winning…
This spotlight article will teach you everything you need to know about display ads. No matter what your goal is building your brand, generating leads – there’s all here. Learn how to create eye-catching and engaging google ads creative, target the right audience, and tie it all together in a funnel that produces results. Let’s…
Digital marketing comprises different strategies, and to stay competitive; you should focus on the most valuable SEO campaigns. In contrast, SEO and PPC are very different modalities, the fact that they are two sides of the same coin, which is search engine marketing. It is important for you to integrate your PPC and SEO strategy….
All of you might have definitely seen a display ad but may not know what it is exactly. In PPC Marketing, a display ad is a creative design with a message included to be shown on a third party website, blog or their social media platforms. The aim is to create awareness about the site…